Who Needs Them?
If you have a medium to large business and need a tool to ensure brand safety while managing influencer marketing, VN Secure is for you!
Summary of Services
VN Secure helps businesses screen influencer profiles for questionable or offensive content to measure how safe they are to work with. The platform also functions as a social listening tool, offering real-time monitoring and customizable tolerances. Pricing is available on request.
VN Secure: Ensuring Brand Safety in Influencer Marketing
Best for: Medium to Large Businesses
Pricing: On request
Visit Website
Outrage often fuels social media, and while it may be an annoyance for everyday users, it can be detrimental for brands. Whether due to their actions or collaborations with controversial influencers, brands need to be cautious. VN Secure, developed by Viral Nation, addresses this need by providing a tool that ensures brand safety by screening influencer content.
Evolution and Expertise
Viral Nation has been at the forefront of influencer marketing, working with major brands like Amazon, Coca-Cola, and Google. Their experience highlighted the need for a robust tool to vet influencers, leading to the creation of VN Secure. The platform was built to provide brands with the flexibility to define their own safety thresholds while effectively monitoring influencer content.
Key Features
Customizable Tolerances
VN Secure allows brands to set precise tolerances for various categories of content, such as drug use, alcohol use, nudity, and swearing. Brands can weigh each category relative to others, ensuring that content is screened according to their specific needs. For example, a children’s clothing brand might have a zero-tolerance policy for nudity, while an alcohol brand might focus more on responsible drinking content.
Comprehensive Content Screening
The platform screens all video, audio, images, and text from influencers’ content on Instagram, TikTok, YouTube, Facebook, Pinterest, Snapchat, and Twitter. This includes historical content and real-time monitoring. VN Secure’s AI-powered algorithms can recognize offensive terms, hate speech, violence, and nudity, ensuring thorough screening.
Real-Time Monitoring
VN Secure continuously monitors influencers in real time, applying the same rules for flagging offenses. This proactive approach helps brands stay ahead of potential issues and address them before they escalate.
Social Listening Tool
Beyond content screening, VN Secure functions as a social listening tool. Brands can configure keywords into templates to monitor public social accounts for mentions of specific terms, such as their brand name, CEO’s name, or competitors. This feature provides valuable insights and alerts brands to relevant conversations.
Detailed Reporting and Search Functionality
VN Secure provides detailed reports on flagged content, allowing brands to understand why specific posts were flagged. The platform also indexes all analyzed content, enabling brands to search for any term within an influencer’s posts. This feature can be customized for specific needs, such as monitoring mentions of competitors.
Pricing Plans
VN Secure is offered as a software-as-a-service (SaaS) platform, with customized pricing based on the size and scope of the business. There are no different subscription levels; instead, the platform is tailored to meet the specific needs of each client.
User-Friendly Interface
The platform’s interface is designed for ease of use, providing an intuitive experience for users. The activity log offers an overview of team activities, campaign progress, and influencer searches, making it easy to stay organized.
Dashboard and Reporting
The dashboard presents a clean and minimalistic design, making it easy to navigate through the platform’s features. The reporting module provides real-time insights into flagged content, allowing brands to make informed decisions.
Conclusion
VN Secure offers a robust solution for ensuring brand safety in influencer marketing. With customizable tolerances, comprehensive content screening, real-time monitoring, and social listening capabilities, VN Secure helps medium to large businesses manage their influencer campaigns effectively. Explore VN Secure and discover how it can protect your brand’s reputation in the dynamic world of social media.
