Cohley: The Influencer Marketing Platform You Need
Who Needs Them?
If you have a medium or large online store and want help from famous people on the internet to show off your products, Cohley is for you!
Summary of Services
Cohley helps your online store connect with photographers, video makers, and internet stars. They help you get great pictures and videos to use in your ads and on social media. They also tell you which pictures and videos work the best to sell more of your products.
Cohley: Revolutionizing Influencer Marketing for Medium and Large E-commerce Brands
Best for: Medium and Large E-commerce Brands
Pricing: On request
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Cohley stands out in the crowded influencer marketing space, not just for its unique name but for its innovative approach to content and influencer marketing. The platform’s name might sound like it’s derived from a fish (incorrectly spelled coley), but it’s a playful nod to the founders’ love for aquatic life, as reflected in their company name, “Goldfish,” and their office aquarium. But beyond the quirky branding, Cohley brings a refreshing focus on high-quality content.
The Content-First Approach
When Cohley launched in 2016, founders Tom Logan and Erik Graber recognized a gap in the market: the need for a platform that prioritized content as much as influencers. They understood that not all content creators have significant influence and vice versa. This insight has proven prophetic as the Creator Economy grows, with marketers increasingly demanding top-notch content alongside influential voices.
Cohley connects brands with professional photographers, videographers, and up-and-coming creators they call “Nemos.” This tiered approach ensures brands can access a variety of content, from polished professional pieces to authentic user-generated content (UGC). Brands retain the licensed rights to use this content, and Cohley’s analytics help them identify which pieces perform best, allowing for strategic reuse across marketing channels. This not only enhances campaign effectiveness but also reduces content production costs over time.
Proven Success and Integration
Cohley’s effectiveness is backed by an impressive roster of clients, including Unilever, CVS, Ann Taylor, and Poo-Pourri. The platform seamlessly integrates with major tools like Facebook, Lumanu, Shopify, and Power Reviews, and was among the first to join TikTok’s Business Marketing Partner Program. These partnerships ensure that Cohley remains at the forefront of digital marketing trends.
Customized Solutions and Hands-On Support
Cohley’s pricing is tailored to each client’s needs, with customized solutions designed to meet specific marketing goals. The platform’s team provides comprehensive onboarding support to ensure new users can navigate and maximize their campaigns effectively.
Comprehensive Campaign Management
Cohley’s campaign creation process is user-friendly, allowing brands to launch initiatives targeting influencers, Nemos, or professional content creators. As content flows in, it is organized in a familiar file manager interface, making it easy to access and repurpose for various marketing efforts.
Advanced Features and Analytics
Cohley’s integration with email and SMS marketing platform Klaviyo, particularly its abandoned cart feature, showcases its advanced capabilities. By pulling from a diverse content library, Klaviyo can enhance abandoned cart emails with varied images, potentially increasing conversion rates. Cohley tracks these interactions, providing brands with actionable insights to refine their strategies.
Additionally, Cohley’s integration with Shopify and BigCommerce streamlines product gifting to influencers. The platform also facilitates product reviews, which can be syndicated across major retail sites through Yotpo or PowerReviews, expanding the reach and impact of influencer campaigns.
Data-Driven Insights
Cohley’s analytics go beyond standard social metrics, offering detailed insights into content performance across platforms. Brands can see the revenue generated by specific assets, the number of orders, and the average order value, enabling them to identify and amplify the most effective content.
Dive Deeper: Cohley’s Unique Approach to Influencer Marketing
A Platform Built on Passion for Content
Cohley’s origin story is as unique as its name. The founders’ passion for quality content and a love for aquatic life brought a refreshing perspective to the influencer marketing industry. Their vision was clear: create a platform that focuses equally on high-quality content and influencer partnerships. This approach has distinguished Cohley in the rapidly growing Creator Economy, where demand for authentic, engaging content continues to rise.
Connecting Brands with Diverse Creators
Cohley’s strength lies in its ability to connect brands with a diverse range of creators. This includes professional photographers and videographers who produce high-quality visuals, emerging influencers or “Nemos” who bring fresh and authentic perspectives, and established influencers with significant reach. By offering a broad spectrum of content creators, Cohley ensures that brands have access to the right talent for any marketing need.
Empowering Brands with Content Ownership and Analytics
One of Cohley’s standout features is its emphasis on content ownership. Brands retain the rights to all content produced through the platform, allowing for extensive reuse across various marketing channels. This not only maximizes the value of each piece of content but also provides significant cost savings over time. Cohley’s robust analytics further empower brands by offering deep insights into content performance. By understanding which assets resonate most with audiences, brands can refine their strategies and enhance overall campaign effectiveness.
Seamless Integration with Major Platforms
Cohley’s integration capabilities extend its utility far beyond traditional influencer marketing. Partnerships with platforms like Facebook, Lumanu, Shopify, and Power Reviews ensure that brands can leverage their existing tools and workflows. For example, Cohley’s integration with Klaviyo allows brands to personalize abandoned cart emails with varied images from their content library, enhancing the likelihood of conversion. These integrations are designed to streamline processes, improve efficiency, and amplify the impact of marketing efforts.
Tailored Solutions for Every Brand
Recognizing that each brand has unique needs, Cohley offers customized solutions rather than a one-size-fits-all approach. This flexibility allows the platform to cater to specific marketing objectives and budgets, ensuring that every client receives a tailored experience. Cohley’s dedicated onboarding support helps brands navigate the platform and launch their first campaigns smoothly, setting the stage for long-term success.
Leveraging User-Generated Content and Professional Reviews
Beyond influencer collaborations, Cohley excels in sourcing user-generated content (UGC) and facilitating product reviews. Brands can create campaigns that encourage everyday customers, or “Nemos,” to generate authentic content that resonates with their peers. Additionally, Cohley’s integration with review platforms like Yotpo and Power Reviews enables brands to collect and syndicate product reviews across numerous retail sites, enhancing credibility and driving sales.
Comprehensive Data and Analytics for Informed Decision-Making
Cohley’s data and analytics capabilities provide brands with a wealth of actionable insights. By tracking content performance across various platforms, brands can identify which assets drive engagement and conversions. Detailed metrics such as revenue generated, order counts, and average order value help brands understand the true impact of their content. This data-driven approach enables continuous optimization, ensuring that marketing strategies evolve in line with consumer preferences and market trends.
Conclusion
In a landscape where quality content and strategic influencer partnerships are paramount, Cohley stands out by prioritizing both. With its robust features, seamless integrations, and data-driven insights, Cohley is a powerful tool for medium and large e-commerce brands looking to elevate their marketing efforts. Explore what Cohley can do for your brand and see why it’s generating so much buzz in the industry.
