Who Needs Them?
If you have an online store, an agency, or a brand that sells directly to customers, Creator.co is for you!
Summary of Services
Creator.co helps your store or brand connect with influencers who can create amazing content and help you sell more products. They offer different plans starting from $460 per month. They make sure the influencers are a good fit for your brand and help you run successful marketing campaigns.
Creator.co: Pioneering Influencer and Affiliate Marketing for Brands and Agencies of All Sizes
Best for: Brands and Agencies of All Sizes
Pricing: From $460
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Creator.co has a solid history of staying ahead of the industry it serves. When it launched in 2018, influencer marketing was primarily focused on securing big names with massive reach. However, Creator.co (then operating under a different name, Shop and Shout) recognized the potential of micro-influencers for smaller businesses. This foresight allowed them to show the power of micro-influencers long before the broader industry caught on. In 2020, they rebranded to Creator.co, aligning perfectly with the emerging Creator Economy.
Continual Evolution and Growth
Over the years, Creator.co has consistently evolved, adding features like Affiliate Marketing that leverage its 175,000 registered creators. This functionality sets it apart from other platforms, transforming it from an influencer marketplace into a comprehensive influencer management platform. This evolution has driven steady growth, attracting clients ranging from niche companies like Milkademia to retail giants like Walmart.
Comprehensive Pricing Plans
- Startup: $460/month – Creator Discovery, Content-only campaigns (gifted and paid), Giveaway/Contest campaigns, Advanced Creator Insights, Social Listening, Email Support
- Start-Up: $1795/month – All of the above, plus an Account Manager, Campaign Strategy, Monthly health checks, Basic Recruiting, Newsletter Feature
- Trailblazer: $2695/month – All of the above, plus creator management, 2x recruiting, bi-weekly health checks, dedicated Slack channel. This plan is essentially completely hands-off for the customer, with the account manager running the show.
- Bespoke: $3495/month – All of the above, plus A-List talent, experiential campaign management, hyper-targeted recruiting, weekly strategy calls
All plans require a minimum 3-month commitment and a $395 onboarding fee. A 15% discount is offered for annual billing. Additionally, there are several add-ons available, such as Affiliate Marketing ($95/month), Social Media Ads Management ($1495/month), and Social Media Content Management ($1995/month).
Detailed Campaign Management
Creator.co’s platform is incredibly thorough, guiding marketers through every aspect of campaign creation. The Campaign Builder breaks down the process into four sections—General, Compensation, Requirements, and Deliverables. Whether you want to source user-generated content, exchange products for shoutouts, or run a giveaway, the platform ensures you cover all bases.
Collaboration Hub and Deep Insights
Once a campaign brief is live, it appears on Creator.co’s Collaboration Hub, where over 175,000 creators can find and apply to campaigns. The platform’s robust search filters help creators find opportunities that match their strengths and goals, ensuring they are well-suited to the campaigns they join.
Brands can vet applicants using the “Deep Insights” reports, which provide extensive data on influencer performance, audience demographics, engagement rates, and more. These reports, often over 20 pages long, offer a comprehensive view of each influencer, allowing brands to make informed decisions.
Affiliate Marketing and Revenue Generation
With Creator.co’s new Affiliate Marketing features, brands can run powerful performance marketing campaigns. The platform’s partnerships with major affiliate networks like Rakuten, Impact, and Shopify enable brands to manage campaigns from the Creator.co dashboard and recruit influencers with relevant backgrounds and audiences.
Comprehensive Reporting and ROI Analysis
Creator.co’s campaign dashboards are user-friendly, providing detailed performance metrics and content collections. The reporting tools offer insights into engagement and ROI, helping brands understand the financial impact of their campaigns. Additionally, the platform now includes audience insights in campaign reports, enabling brands to target their marketing efforts more effectively.
Conclusion
Creator.co exemplifies a sophisticated approach to influencer and affiliate marketing by focusing on quality content and strategic partnerships. With its robust features, user-friendly interface, and data-driven insights, Creator.co is an invaluable tool for brands and agencies of all sizes. Explore Creator.co and discover how it can elevate your brand’s marketing efforts.
