#paid: The Influencer Marketing Platform You Need
Who Needs Them?
If you have an online store, an agency, or a brand that sells directly to customers, #paid is for you!
Summary of Services
#paid helps your store or brand connect with influencers who can create amazing content and help you sell more products. They offer different plans starting from $499 per month. They make sure the influencers are a good fit for your brand and help you run successful marketing campaigns.
#paid: Transforming Influencer Marketing for DTC Brands, Agencies, and B2C Brands of All Sizes
Best for: DTC Brands, Agencies, and B2C Brands of All Sizes
Pricing: From $499
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Founded in 2014 by Bryan Gold and Adam Rivietz, #paid (pronounced “Hashtag Paid”) has always aimed to go beyond the traditional models of influencer marketing. At a time when influencer marketing was still nascent, the industry’s focus was primarily on reach and engagement—metrics that prioritize the size of an influencer’s following over their ability to drive actual sales or meaningful brand interactions.
A Visionary Approach to Influencer Marketing
From the outset, #paid recognized that influencers were first and foremost creators whose influence stemmed from their ability to produce engaging content. The platform also emphasized the importance of targeting campaigns to different stages of the sales funnel rather than just chasing broad exposure. This forward-thinking approach differentiated #paid in a market that often prioritized quantity over quality.
By 2019, much of the industry had begun to catch up to #paid’s perspective. Platforms started to realize that quality micro-influencers could deliver more value than high-profile influencers with massive followings. The success stories from #paid’s clients—ranging from Coca-Cola and Starbucks to Uber Eats and Ikea—underscore the effectiveness of their strategy.
Continual Improvement and User Experience
In the years since our last review, #paid has continuously refined its platform to enhance the user experience. This commitment to improvement is evident in the many new features that make #paid stand out in a crowded marketplace.
Pricing Plans
- Just Content: $499/month – Unlimited campaigns, 10 handraised creators per campaign.
- Grow: $699/month – Unlimited campaigns, 10 handraised creators per campaign, 2 creator whitelisting licenses.
- Advanced: $999/month – Unlimited campaigns, 15 handraised creators per campaign, 10 creator whitelisting licenses, Customer Success Manager, advanced audience demographics.
Detailed Campaign Management
On the surface, #paid operates like other influencer marketplaces, but the differences become clear during campaign setup. The platform allows brands to define their ideal audience and creators in granular detail. Brands can select audiences based on demographics and topical affinities, while influencers are filtered by niche categories and audience size.
A standout feature is the ability to specify content types needed for each campaign, such as Photos, Stories, Carousels, and Reels for Instagram, or videos for TikTok. This helps match the right creators to each campaign, ensuring content aligns with marketing goals.
Handraise System and Human Vetting
Unlike many platforms that rely solely on algorithms, #paid employs a “Handraise” system. Influencers express interest in campaigns by “raising their hand” and submitting a message explaining why they are a good fit and outlining their campaign strategy. These submissions are vetted by #paid’s team before being passed on to brands, ensuring that only high-quality, relevant influencers are considered.
Advanced Messaging and Reporting
#paid’s messaging module is well-engineered, protecting all conversations and making them easy to find. The platform’s content approval process includes a “Creator Cart,” where brands can add desired content types directly from the creator’s message and rate card. This feature not only tallies the cost but also updates audience reach and demographic predictions.
Reporting has also seen significant improvements. The platform now offers post-campaign comparison tools that show how well campaigns performed against predicted metrics, such as engagement rates and impressions. While there’s room for more audience psychographics and insights, the existing features provide a comprehensive view of campaign success.
Conclusion
#paid exemplifies a sophisticated approach to influencer marketing by focusing on quality content and strategic influencer partnerships. With its robust features, user-friendly interface, and data-driven insights, #paid is an invaluable tool for DTC brands, agencies, and B2C brands of all sizes. Explore #paid and discover how it can elevate your brand’s marketing efforts.
