Skeepers: The Influencer Marketing Platform You Need
Who Needs Them?
If you have a medium or large online store and want to use influencers and customer reviews to sell your products, Skeepers is for you!
Summary of Services
Skeepers helps your online store connect with influencers and customers to get great reviews and use them in your marketing. They also help you host live shopping events on your website where influencers can sell your products directly.
Skeepers: Transforming Influencer Marketing for Medium and Large E-commerce Companies
Best for: Medium and Large E-commerce Companies
Pricing: On request
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Influencer marketing, despite its modern advancements, remains an evolved form of word-of-mouth marketing, long recognized as a powerful endorsement for products and businesses. Skeepers, a French martech company, was founded with this understanding. Starting with their first product, Verified Reviews, launched in 2012, Skeepers provided brands a way to engage customers, gather reviews, and integrate those reviews into their marketing efforts.
On the back of Verified Reviews’ success, Skeepers expanded both its customer base and its range of products. Between November 2019 and November 2021, the company raised over $100 million, using the funds to acquire complementary solutions, making Skeepers an all-in-one platform for brands to engage with customers and open new marketing and sales channels. Central to the Skeepers influencer toolkit is the Ratings and Reviews module, emphasizing that every customer has influence.
Evolution and Expansion
One significant acquisition was Octoly, reviewed in 2017. Originally a platform focused on fashion, beauty, and wellness, Octoly specialized in product gifting—sending products to influencers without payment. This approach aligned perfectly with Skeepers’ philosophy of word-of-mouth marketing. While Octoly originally catered to fashion and beauty, it has since expanded to appeal to a wide range of retail brands.
Adding to Skeepers’ influencer suite is Live Shopping, which allows brands to host shoppable live streams directly on their websites. This feature enables influencers to go beyond simple posts and actively drive sales during live events. These tools highlight the multifaceted approach of Skeepers, showcasing the future direction of influencer marketing.
Proven Success and Versatile Integration
Skeepers’ effectiveness is validated by a notable list of clients, particularly in the fashion and beauty sectors, alongside regional brands. Its tools seamlessly integrate with major platforms like Facebook, Shopify, and Power Reviews. These integrations streamline processes and enhance the overall impact of marketing efforts.
Customized Solutions and Pricing
Skeepers does not publicize its pricing, reflecting a model tailored to individual customer needs. This flexibility ensures that both large-scale enterprises and smaller regional brands receive solutions suited to their specific requirements. Engaging with Skeepers begins with a detailed consultation to devise a customized strategy.
Comprehensive Campaign Management
Skeepers’ approach involves engaging both influencers and everyday consumers. Consumers can participate via the Ratings and Reviews section by receiving products in exchange for reviews, verified through Facebook accounts to ensure authenticity. Influencers undergo a rigorous vetting process, involving automated data checks and manual editorial reviews to ensure quality and relevance.
Brands can create campaigns targeting specific influencer profiles based on demographics, psychographics, audience size, engagement rates, brand affinities, and more. Influencers are categorized during the application process to ensure precise targeting for campaigns, whether it’s a niche beauty product or a general lifestyle item.
Influencer Credit System
A unique aspect of Skeepers is its influencer credit system. Influencers receive five credits to apply to campaigns, with one credit used per application. This system ensures accountability, as influencers must complete their contracted work to regain their credits, preventing them from overcommitting and maintaining high-quality contributions.
Advanced Features and Analytics
Skeepers’ Live Shopping feature revolutionizes how brands can leverage influencers. Hosting live streams on their websites, brands can create dynamic shopping experiences where influencers drive real-time sales. This interactive approach engages audiences directly and offers immediate purchasing opportunities.
Skeepers’ data and analytics tools provide comprehensive insights into campaign performance. Brands can track metrics such as engagement rates, conversion rates, and revenue generated by specific content. This data-driven approach allows for continuous optimization and more effective marketing strategies.
Conclusion
Skeepers exemplifies the future of influencer marketing by integrating advanced tools with a focus on authentic, word-of-mouth endorsements. With its robust features, seamless integrations, and data-driven insights, Skeepers is a powerful platform for medium and large e-commerce companies looking to enhance their marketing strategies. Explore Skeepers and discover how it can elevate your brand’s presence in the market.
