Who Needs Them?
If you have a small or medium brand and need a tool to manage influencer marketing efficiently, Stellar is for you!
Summary of Services
Stellar helps brands manage their influencer marketing campaigns by offering tools for discovering influencers, managing projects, and tracking performance. Their plans start at $79 per month.
Stellar: Transforming Influencer Marketing for Small and Medium Brands
Best for: Small and Medium Brands
Pricing: From $79
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A few years ago, influencer marketing platforms started to appear everywhere, promising to replace cumbersome spreadsheets with more sophisticated tools. While many platforms offered extensive features beyond simple organization, they often overwhelmed users who just needed a better way to manage their influencers. Enter Stellar, a platform founded in 2015 by CEO Cathy Pill and CMO Sarah Levin, designed to meet the needs of brands looking for a simple yet powerful influencer management tool.
Streamlined Organization with Stellar
Stellar began as a productivity app aimed at organizing influencer operations without overwhelming users with unnecessary features. Over time, it has evolved into a complete tool for managing every aspect of influencer marketing while maintaining its core focus on organization.
Key Features
Influencer Discovery
Stellar’s Discovery module functions like a search engine for influencers, allowing brands to find the perfect influencers across Instagram, YouTube, and TikTok. With more than 15 million influencers in over 50 countries, brands can easily select influencers based on various filters and criteria.
Influencer Management
The Influencers module serves as a database for analyzing and following influencers. Brands can access stats, audience insights, recent collaborations, and even find lookalike influencers. This module helps brands maintain detailed profiles for each influencer, including their total social reach, engagement rates, and performance metrics.
Project Management
The Projects module offers comprehensive campaign project management, from drafting briefs to tracking deliverables. This feature acts as mission control for influencer campaigns, ensuring all aspects are managed efficiently.
Reporting and Analytics
Stellar’s Reports module provides detailed campaign data, including impressions, EMV, likes, engagement rates, and audience demographics. This module also automatically saves all content, including Instagram Stories, for comprehensive post-campaign analysis. Brands can purchase add-ons for deep-diving into comment analysis, tracking audience sentiment, and purchase intent.
Pricing Plans
Stellar offers flexible pricing plans to accommodate different needs:
- Free Plan: Manage up to 3 influencers.
- Basic Plan: €98/month – Ideal for managing a moderate number of influencers with essential features.
- Professional Plan: Custom pricing – For brands with more extensive needs, offering advanced features and analytics.
- Enterprise Plan: Custom pricing – Tailored solutions for large-scale operations.
Stellar’s modular approach allows brands to pick and choose the features they need, ensuring they only pay for what they use. The platform also offers annual plans with a 12% discount.
User-Friendly Interface
Stellar’s interface is designed to be intuitive, with four main sections: Discovery, Influencers, Projects, and Reports. Each section includes video tutorials to help users get started quickly. The platform’s goal is to replace old spreadsheets with a system that’s easy to navigate and understand.
Discovery Module
Stellar’s Discovery module makes finding new influencers straightforward. Brands can use filters and criteria to select influencers from a catalog of over 15 million profiles. The platform also offers a browser extension for quickly adding new profiles.
Influencer Profiles
Detailed profiles provide a mini feed of recent content, performance metrics, most-used hashtags, and past collaborations. This feature gives brands a comprehensive view of each influencer’s activities and impact.
Conclusion
Stellar offers a robust yet straightforward solution for small and medium brands looking to manage their influencer marketing campaigns effectively. With its intuitive interface, comprehensive discovery tools, and detailed reporting, Stellar simplifies influencer management while providing the necessary insights to optimize campaigns. Explore Stellar and discover how it can transform your brand’s influencer marketing strategy.
